Nick approached me with an open brief and I had a lot of different ideas trying to incorporate “glass” and “smart”. With some strong elements i though this would be fairly straight forward, but it ended up being one of my toughest logo designs. I eventually ditched trying to use glass in the logo as i couldn’t get it to work no matter how i put it together and decided that we were better off using a simpler, bolder logo. Both myself and the client were extremely happy with the result.