Company: 3HE
What they do: A media business educating women in Web 3 (blockchain, meta, crypto etc).
Brief: The target audience is women who don't know anything about Web3 or are curious. We needed to strike the balance of being innovative but not too extreme that it intimidates people.
Design Choices: I decided upon the most simple shapes to make up this logo, to reflect making web 3 simple and easy to understand. I’ve only used squares, triangles and circles, this is also used with the social media templates. I put these shapes together in a way that the logo is completely symmetrical.